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Author archives: Gordon Benzie

Director, Marketing & Communications at iBASEt Gordon Benzie has 20+ years of leadership experience in marketing and communication roles at software solution providers driving digital transformation across industrial operations. As an avid technologist, Gordon has a deep understanding of how today’s technologies are improving the manufacturing processes within discrete, hybrid and process industries. Follow Gordon on LinkedIn.



Why is Industrial Transformation so Difficult?

Many businesses are implementing a digitalization strategy to transform their business processes. Continue reading to learn the difference between business transformation and industrial transformation and the challenges companies face that don’t operate in the industrial world.




Create a Digital Ecosystem by Taking a Cue from the Tech Giants

Continue reading to see how existing digital platforms provided by the tech giants could be a potential threat to the spare parts business that many Aerospace & Defense manufacturers have come to rely upon as part of their business model. This post will explore the merit of this prediction and what steps can be taken to minimize this threat as part of a digital transformation strategy.


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